Who We Are

We are a locally-owned, community-oriented bank that builds strong working relationships with each and every one of our customers. We can’t wait for you to experience what it means to be part of the UBank family!

What We Believe

We believe that people bank with people, not with a bank. We want to know you - to know your family, your kids, and what you’re passionate about. Since our founding in 1961, our first priority has always been to serve the East Texas community in any way we can.

Our Core VAlues

1

Common Sense

Practical, no-nonsense banking.
We’re here for YOU, end of story.

We are committed to common-sense banking , which means that we’re taking a practical, no-nonsense approach to solving your problems. This is the main difference between UBank and bigger banks - we’re here for YOU, end of story.

2

Consistency

Clear, timely communication.
We fight for YOU, every day.

You’ll always know what to expect when you bank with us. We pride ourselves on clear, consistent communication that leaves nothing up to interpretation. And you’ll always have the phone number of your banker so you can call them anytime.

3

Efficiency

High-tech, user-friendly products that make your life easier.

Your time is valuable! We strive to streamline all of our process to save you time and money. We’re here to make your life a little easier. Whether it’s new products or on-time meetings, we want your interactions with UBank to be effortless.

Why Bank Local?

Our goal is to keep banking local. If you’re anything like us, you owe a lot of your success to the support of your local community. We were born and raised deep in the heart of East Texas, and we’re proud of it!

We want to know you, like really know you. The reason we love banking is because we get to come alongside our clients as they build business, start families, and grow as people. We’re here for the long haul, and we love watching people who partner with us grow over time.


VISIT A BRANCH

UBank local banking aerial shot
UBank employee headshots tiled

COMMUNITY INVOLVEMENT

Giving back to the community that raised us...

Serving the East Texas community in creative ways is at the core of who we are and what we stand for.
Whether it's our "Good For Country" concert series or volunteering with local charities,
we take tremendous pride in giving back to the people of East Texas.

Good For Country: May 15, 2021

CONCERT SERIES

This annual concert series is FREE to the public and raises money for the East Texas Food Bank. Kameron Marlowe and The Chad Cooke Band are headlining our 2021 show on Saturday, May 15th, 2021!

LEARN MORE

UBank is more than just a bank.

Because giving back to our community is a key part of our mission, we're not your average bank!
Read more about our events and community involvement on our "Made For U" page.

MADE FOR U

This is banking made for you.